Pay-Per-Click (PPC) / Search Engine Marketing (SEM)

To PPC or not to PPC, that is the question.


PPC could be a valuable part of your online marketing plan.

Search Engine Marketing (SEM) is a form of online marketing that involves the promotion of your website by increasing its visibility in search engine results pages primarily through paid advertising like Pay-Per-Click (PPC).

When it comes to increasing traffic to your website, there are two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising through Google, Yahoo, Bing and others. We can help you evaluate your market and your competition and then develop a strategy and budget for your keywords.

You can spend a whole lot of money in a hurry if you don’t understand the PPC/SEM system. Additionally you won’t get the traffic or leads you expected. We are experienced in placing ads with Google and Bing. Let us add this component to your online marketing plan.

Just remember… PPC only works when you are engaged in a campaign. It has no momentum to help you after your campaign stops.